A Look Inside The Mind Of MTV's Digital Team

From his seat on the 17th floor of Viacom's Times Square office, Colin Helms is on the front line the television industry's next iteration. As the senior vice president of digital media at MTV, he is tasked with guiding MTV's strategy on the "second screens" of desktop and mobile, two mediums that threaten traditional television's dominance of consumer attention but also provide opportunities for networks such as MTV to forge deeper connections with their audiences. And now that TV programming i...